Thursday, February 15, 2007

The Codex of Terrible Higher Ed Marketing Part 1 - Worst Promotional Videos

Many thanks for the links I've received. Going through the video nominations was a learning experience in how NOT to go about promoting one's college.

Here are the ... um ... "Winners":


Grand Prize Winner
Worst College Recruitment / Promotional Video

Appalachian State University
"Appalachian is Hot Hot Hot!"




You know you've produced a cult classic of horrible marketing when fans "honor" it on YouTube.




Second Place
Worst College Recruitment / Promotional Video

North Metro Technical College
"Learn a Few New Tricks..."




Okay... Just what are you trying to say about your admission standards?
How about your students and faculty?
It's like 3 minutes and 36 seconds of an "Even a caveman can do it" commercial
... but without the humor.



Third Place
Worst College Recruitment / Promotional Video

Bridgewater College
"What's it like to be an Eagle?"






Honorable Mention
Worst College Recruitment / Promotional Video


University of Minnesota
"Hats off to thee!"


I don't know about you, but I think Gertrude Stein is the only one who can say (or, heaven forbid, sing) "Rah, rah, rah, rah, rah, rah!" and keep me from gagging.




Honorable Mention
Worst College Recruitment / Promotional Video


Arthur's Beauty College






Honorable Mention
Worst College Recruitment / Promotional Video


East Central University
This is the song that never ends! Oh please, make it stop! This could have been an acceptable promo, if the editors would have cut 5 minutes from this.






Special Selection
How Recruiting Videos have Changed (or not)


Monmouth College Video - 1969





Monmouth College Video - 2006




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